Why You Can’t Stop Craving Sugar (and How to Take Back Control with a Simple FIX)
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If you’re a high-achieving, go-getter woman who can crush deadlines but struggles to resist the donut box during a busy workday, it’s time to shift your perspective.
The Science Behind Your Cravings
The Blood Sugar Rollercoaster
When you reach for that donut or latte, high-glycemic foods send glucose levels up fast, creating a blood sugar spike. Insulin follows to bring blood sugars down, but the crash that follows creates the "need" for another hit of sugar.
Your Brain Isn't Broken
Strong cravings don't mean your brain is broken. Dopamine neurons fire when a reward is better than expected. Sweet, rapidly absorbing sugar creates a quick "better than expected" signal that your brain learns to chase.
Stress Turns Up The Sugar Volume
Both acute and chronic stress raise cortisol levels, which pushes blood sugars up and shifts our preference toward quick-energy, highly palatable foods. Sleep loss rewires appetite hormones overnight, leaving you feeling unsatisfied with increased hunger.
Sugar cravings aren’t a “willpower problem.” They’re a metabolism + brain + hormone challenge - a problem you can actually FIX with a smart plan.
Don’t Miss Your Free 3-Minute Craving Rescue Kit
Before we dive in, download your complimentary 3-Minute Craving Rescue Kit. Save it to your phone for instant access whenever the vending machine calls. Inside, you’ll find pocket routines and science-based strategies to calm cravings fast, steady your blood sugar, and avoid typical snack traps. Think of it as your crash-proof snack builder and your 24-hour reset plan…absolutely FREE!
Free guide: The 3-Minute Craving Rescue Kit
When you’re ready to dive deeper, Join the Sugar Cravings FIX - my program that helps professional women combat cravings to prevent diabetes (without giving up dessert). Be sure to scroll to the bottom of this article to access a special limited-time introductory offer!
The Truth About Sugar Cravings: It’s NOT Your Fault
You work hard. You solve problems. So why does “just say no” not work with sugar? Because cravings aren’t just a lack of willpower. They’re rooted in biology and brain chemistry. When sugar enters the bloodstream, it activates “reward” pathways in the brain, releasing dopamine and triggering pleasure responses. Over time, frequent sugar consumption can cause your brain to demand more of the same reward, much like addiction. Even more, new research shows specific brain cells are involved in controlling how much sugar you eat and crave, and hormones such as FGF21 help modulate cravings and sweet taste preferences.
The evidence is clear: up to 97% of women report experiencing cravings for sweet foods, especially during stress, emotional highs and lows, or hormonal shifts. In fact, women are more likely than men to crave sweets such as chocolate, and also report higher frequency and intensity of cravings. But it’s not your fault!
Your biochemistry, including metabolism, hormones, and brain reward circuits, are primed to want (actually demand) sugar when you’re busy, tired, or overwhelmed. But why?
Metabolic issues: Imbalances in blood glucose levels or low energy trigger your body to ask for a quick fuel source like sugar. Plus, blood sugar dips after skipped meals or late nights trigger urges for high-sugar foods that sabotage focus and mood.
Brain Chemistry: Sugar lights up reward pathways, releasing dopamine and training you to want more. The “pleasure cycle” that’s created, much like addiction, is hard to break.
Hormone Fluctuations: Changes in hormone levels from work stress to poor sleep to menstrual-cycle shifts cause serotonin levels to drop. This dip spikes cravings for quick-fixes like refined carbs and sweets to help you cope.
It’s not about being “good enough.” It’s about decoding your chemistry and flipping the script.
Now let’s go a little deeper into the science, because understanding why your body is demanding sugar is the first step to quieting the ask.
The Blood Sugar Rollercoaster
We’re all familiar with the effects of the blood sugar rollercoaster.
When we’re tired, down, or needing a little boost, we often reach for a quick fix from delicious options like a donut, muffin, cookie, or latte. These high-glycemic foods send glucose levels up fast, creating a blood sugar spike. Insulin follows in response to bring blood sugars down. Many people experience a dip or energy crash a few hours later, after insulin has successfully moved excess sugars into the cells for energy or storage. That crash creates the “need” for another hit of sugar, and the cycle continues.
Interestingly, it’s the dip or crash in blood sugars, more than the peak, that predicts hunger, fatigue, and a drive to eat again. In other words, the crash creates cravings, urgent hunger (or “hanger”), and triggers the “must-have-sugar-now” signal.
In other words, the crash creates the craving.
Of course, we never crave broccoli to bring that lost energy back. What do we crave instead? You guessed it - sugar!
Ultra-processed foods, the convenient stuff engineered with that perfect bliss-point of sweet, salt, and fat, perpetuate the cycle and make things worse. Studies have shown that consumption of sugary ultra-processed foods causes weight gain and more cravings throughout the day.
Your Brain Isn’t Broken
Strong cravings for sugar don’t mean your brain is broken. They mean dopamine is actually doing what it’s designed to do.
Dopamine neurons fire when a reward is better than expected. Sweet, rapidly absorbing sugar creates a quick “better than expected” signal that your brain learns to chase, especially when its under high stress or extreme fatigue.
Over time, cues (like the office break room or 3 pm energy slump) can trigger cravings before you even taste sugar. It’s learned behaviour, not moral failure.
Hyper-palatable foods (sugary, fatty and salty) supercharge this loop. They stimulate the release of hormones that control appetite, stress, and metabolism, including leptin, ghrelin, cortisol, dopamine, and insulin. Each of these hormones play a role in cravings and make it easier to eat more than intended. That’s why “just one bite” can be harder to stick to when referring to a glazed donut than with a piece of fruit.
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Stress Turns Up The Sugar Volume
I’m sure you’re no stranger to stress with a high-demanding career, family obligations, household responsibilities, and so on. Sometime it feels like you don’t have time to breathe, let alone take time out for yourself!
Believe me, I get it! But unfortunately, both acute and chronic stress raise cortisol levels, which pushes blood sugars up and shifts our preference toward quick-energy, highly palatable foods. If stress coincides with a glucose dip, cravings become even more amplified.
Sleep Loss Rewires Appetite Hormones Overnight
Another consideration is sleep. Those restless nights, tossing and turning with temperature fluctuations and endless thoughts?
Believe it or not, they also contribute to sugar cravings.
Not getting the sleep your body and brain need to function will lower leptin levels and raise ghrelin. This can be a problem because leptin is our satiety hormone, the signal that tells our brain we’re full and can stop eating. Ghrelin does the opposite. It’s our hunger signal that demands we keep eating.
Low leptin and high ghrelin will leave us feeling unsatisfied with increased hunger, especially a hunger for high-carb, high-sugar foods. Unfortunately, even a single bad night can skew our choices the next day.
Okay… so what can we do today?
With all these seemly impossible challenges at play, it might seem like we’re doomed. Giving in to sugar cravings doesn’t just risk weight gain - it drives insulin resistance, inflammation, and mood swings, stacking the odds against us for diabetes, metabolic dysfunction, insulin resistance, fatty liver, and even cognitive changes.
So are we doomed to fail?
No!
I’ve got your FIX… The Sugar Cravings FIX!
The Sugar Cravings FIX: Science-Driven Solutions for Women
So, if you’re tired of feeling like sugar is controlling you, instead of the other way around, there’s a solution that works.
Maybe you’ve tried cutting back, only to find yourself giving in to cravings, low energy, or the constant need for “just one more.” If this sounds familiar, you’re not alone. And that’s why I created “The Sugar Cravings FIX: A Beginner’s Guide to Beat Diabetes and C.O.M.B.A.T Cravings Without Giving Up Dessert.”
This unique online course is designed with you in mind.
The Sugar Cravings FIX is not just another program - it’s a science-backed pathway for those ready to conquer sugar cravings, prevent or reverse diabetes, and reclaim lifelong energy without avoiding dessert or comfort foods. It will help you finally break free from sugar’s grip and take back control of your health, one step at a time, without feeling deprived or overly-restricted.
The Sugar Cravings FIX is designed specifically for high-achieving women who need simple, effective strategies, NOT deprivation or another diet that fails.
Why This Program Works
So many people struggle with sugar cravings because they’re fighting the wrong battle.
It’s not just about “willpower.” Sugar cravings are driven by biology, habit loops, and emotions. That’s why this course uses my 6-Pillar C.O.M.B.A.T Method to address the problem from every angle, making it doable and sustainable.
Here’s what we cover inside the FIX and how you’ll take back control:
CONTROL Sugar Cravings: Discover the truth about sugar, where it hides, and why your brain wants more of it. Learn what triggers cravings and discover how changes in insulin and blood glucose affect cravings (and how you can master both).
OPTIMIZE Nutrition: Use my “best meal formula” to balance blood sugar, prioritize protein, and fuel your body with foods that keep cravings away. Especially for professional women, creating blood sugar-friendly breakfasts can make or break all-day energy, focus, and productivity.
MEAL Timing: Find out when and how often to eat for all-day energy and steady focus. Tap the latest science about eating windows and strategic snacking to keep both energy and insulin stable, even on the most demanding day.
BREAK Up With Sugar: Harness mindset techniques grounded in neuroplasticity—rewire those reward circuits for lasting change, and learn “instead strategies” to tackle typical cues at work and home.
ACTIVITY: Learn the best ways to move your body to help balance blood sugar, along with when to do it for maximum results, even with a busy lifestyle.
TACKLE Life’s Challenges: Discover how to stay on track with your plan—even when dining out, dealing with stress, or facing daily triggers.
Plus, you’ll unlock a BONUS lesson on understanding insulin, with simple explanations of what it does, how it impacts cravings, and how to prevent insulin resistance.
But what really sets this course apart is the mindset component. Mindset may be the missing link in breaking up with sugar and regaining control.
“Change begins in the brain”
Why? Change begins in the brain. Cutting out sugar without shifting your mindset rarely leads to lasting results. Sweet foods tap into reward circuits and soothe stress, so overcoming cravings means learning new patterns and self-talk. Mindset exercises included in this course draw on scientific findings about neuroplasticity, the brain’s ability to rewire itself, and focus on language, triggers, and instead strategies that help you build new, lasting habits.
Then, using these habits will allow you to tackle real-life challenges with practical solutions. We all know life is unpredictable. Eating out, stress, and unexpected events can quickly derail health goals - that is, when you’re following a standard diet. But The Sugar Cravings FIX guides you through how to stay consistent under real-world conditions and navigate without guilt or sabotage.
Practical tasks, healthy recipes, and printable action plans included in every section of the course will make your journey organized, guided, and stress-free.
What You’ll Gain
If sugar feels like it’s running your life, this is the proven system to regain control. Using science, practical tools, and the 6 Pillars, The Sugar Cravings FIX gives you the power to:
End “uncontrollable” cravings for good without feeling deprived
Choose foods that set you up for success
Enjoy dessert without guilt or blood sugar spikes
Lose unwanted weight and keep it off
Have stable energy and focus all day long
Improve your mood and productivity naturally
Prevent or even reverse diabetes, pre-diabetes, and insulin resistance
Build a sustainable plan that adapts to your life
This isn’t another restrictive diet. It’s a framework you can live with, for good.
Cravings don’t magically disappear over time… they get stronger. That’s why now is the right time to take action before sugar takes a bigger toll on your energy, weight, and long-term health.
Enrollment is now open, but spaces are limited to ensure participants get a personalized experience. If you’ve ever thought: “I know I need to change, but I don’t know where to start…” this is your moment.
👉 Join The Sugar Cravings FIX today and reclaim your energy, focus, and freedom from sugar.
Your future self will thank you for saying yes. The next few weeks could change the next forty years of your life.
In the meantime, don’t forget to download your FREE Rescue Kit.
Special Limited Time Offer
For a limited time, you can gain access to the entire Sugar Cravings FIX course and learn how to COMBAT sugar cravings to reverse diabetes (without giving up dessert) for a special introductory price of only $297!
Claim This Offer Now!That’s right, you get lifetime access to the entire course to prevent or reverse pre-diabetes, diabetes, or Insulin Resistance, for one single payment of $297 CDN.
If you have any questions or want to arrange a no-obligation 15-minute phone call to see if the Sugar Cravings FIX course is for or if working together privately is the best next step for you, please email me at kelly@HappiHuman.com, indicating you’d like a free call and I’ll get bake to you as quickly as I can.
Let cravings work for you, not against you.
[Medical Disclaimer]
Please consult with your doctor(s) before starting any new mental or physical health improvement program. The advice I offer is not intended to replace that of your medical practitioner. I am not a medical professional, nor am I qualified to diagnose, cure treat, or prevent disease. The advice I provide on this website is intended for a broad and diverse audience, and as such, deals with general lifestyle concepts, not specific healthcare advice. This material disclaims any liability or loss in connection with the advice expressed herein.